No matter what mobile phone you use, as long as you turn on the smart assistant of your phone, you will find that the voice of the smart assistant is a female voice. In addition, most of the prompt sounds in the software are also female voices, such as navigation and the opening sound of the software.
In fact, in the field of intelligence, female images have been seen everywhere, and many countries around the world have adopted feminine images in the development of AI robots, such as: my country’s beauty robot Jiajia, Japanese beauty robot ERICA, robot Sophia Wait.
So the question is, AI robots are not sex robots, why do they have to be designed as female characters?
In fact, the images of robots are not all women. In the early movies, the images of robots are almost all men, such as “Terminator”.
However, the robots produced today are more feminine, even in movies, such as: “She”. Although there are no real robots in “She”, the voice is female voice, image design and people. The assumptions are also women. Demei in “Western World” is also a female robot.
The reason why the image of robots has changed from males to females in the past is that some researchers have said that this is a change in our attitude towards robots. In the past we often thought that robots are dangerous, especially intelligent robots, which may have their own consciousness and replace humans. Compared with female robots, male robots feel more powerful and threatening. Therefore, in the past, the images of robots in movies are almost all men. And now we think that robots can serve humans and help humans become better, and the female image is more in line with this feature, because women can play the roles of mother, wife, confidant, etc., and these roles are almost absent. Aggressiveness, on the contrary, has a strong tolerance and can eliminate people’s wariness, so today’s robots are more of a female image.
Research published in “Psychology and Marketing” shows that giving a female image to a robot makes it look more human. Researchers have found that people believe that the essential difference between humans and machines is that humans are more friendly, humorous, and loving, while female robots are more in line with these characteristics, so the image of women is adopted.
Not only that, the researchers also found that male robots are more associated with negative human nature, such as threatening.
Of course, some people pointed out that the reason for designing a feminine image is that most of the team members who develop the robot are men, and only 30% of women work in the science and technology department. It is precisely because of this that when researching and developing intelligent robots, various research teams have adopted the image of women in unison.
However, this statement is only a ridicule. It should be understood that although the research team is developing robots, the audience of robots is ordinary people. Compared with masculine images, female robots are more easily accepted by the public.
The sex of the robot
Although the female image is the mainstream image of AI robots today, the image of beautiful women also brings them a problem, that is, people often regard female robots as emotional substitutes, such as: Japanese robot ERICA, her setting Is a 23-year-old woman, and will always be 23 years old.
Because of her charming image and gentle personality, she is often referred to by the media as a “wife robot”, but in fact, she is not a robot designed to meet the needs of men for wives, but a professional researcher. This type of robot can do a lot of work, such as host, simultaneous interpretation, etc., and her cost is very expensive.
In addition, female robots also bring a negative impact to people, that is, female robots are more of an “assistant” role, such as: beauty robot secretary, beauty robot nanny, etc., and more advanced jobs For example: doctors, lawyers, etc., people will obviously distrust feminine images, especially the beautiful and young feminine images. Therefore, the design of this aspect is either a genderless design or a masculine image.
That is to say, if the development company is developing a highly intelligent professional robot, adopting the image of a beautiful woman will reduce the professionalism of the robot, at this time they will choose to develop a gender or masculine image.
Through the gender of robots, we will also find that people still have stereotypes between men and women. Both men and women are affected by this stereotype.